A Singapore Government Agency Website
Home

Personal Brand & Storytelling in the Digital Age

Overview

Programme IDAEP0220404
Programme TypeTalks
Recommended Size 10 - 1000
Language English
Programme Format On-site, Digital
Cost $950.00 Per session
Primary Art Form - Sub-Genre Digital Media - Filmmaking, Videography
Student Profile Primary Upper, Secondary Lower, Secondary Upper, JC/CI, ITE
Duration
Secondary Art Form - Sub-Genre Literary Arts - Storytelling
 
Venue (where applicable)

Showcase

Programme Synopsis "It’s not just whom you know – it’s who knows you.” In this customisable, high-impact, story-driven talk, award-winning commercial director-turned-content creator Ray Pang will take students behind the scenes of how digital storytelling, social media, and personal branding have become vital in shaping opportunities for the future. Drawing from over a decade of experience directing for global brands like Amazon Prime, KFC, and AIA, and creating viral content post-pandemic, Ray will share how students can make their digital presence work for them, not against them. From heartwarming wins to cautionary tales, Ray will break down the do’s and don’ts of navigating the digital world through real-life case studies that students can relate to. We hope to equip young minds to become intentional storytellers, build a positive digital footprint, and avoid long-term pitfalls from careless content. This is not just a talk about social media; it’s a roadmap for self-awareness, creative empowerment and digital responsibility.
Focus Areas Acquire Skills & Knowledge, Articulate Thoughts & Ideas
Point of Emphasis Life Skills
Lesson Goal #1 To inspire students to use storytelling and social media as tools for personal growth and opportunity.
Lesson Goal #2 To educate students on the dangers of careless content and the permanence of the digital footprint.
Lesson Goal #3 To showcase real-life applications of creative thinking to shape perception and open doors.

Audio/Sound System, Microphone

HDMI connectivity to project image and sound via laptop

The Tote Board Arts Grant was introduced in 1995 to encourage the development of a vibrant arts culture in schools, and to promote arts appreciation amongst students.

Each year, all MOE schools and ITE Colleges may opt-in to receive the Arts Grant. Schools may use the grant to subsidise the purchase of programmes under the NAC-AEP and for the Artist-in-School Scheme (AISS).

All approved programmes are listed on the NAC-AEP Directory and come with a valid Letter of Eligibility.

To purchase this programme, contact the representative listed on the Programme Detail Page and make contractual arrangements directly with the programme provider.

Please ensure that a valid Letter of Eligibility (LOE) is obtained. Note that MOE procurement guidelines apply.

Payment should be made directly to the programme provider. Claims for the Arts Grant should be made via IFAAS and in accordance to Grant Guidelines.

Programme providers are permitted to make changes to the following aspects of an NAC-AEP, according to the school’s needs:

  • Programme duration, including no. of sessions
  • Cost of programme
  • Class size



Under the above conditions, schools can make claims based on revised programme costs using the same Programme ID listed on the Letter of Eligibility (LOE).

The following changes are not permitted when customising programmes:

  • Changes to content
  • Inclusion of non-approved instructor(s)

Offered by:

The Filmic Eye

We are a film education initiative established in 2013, specialising in film literacy and education programmes. Our programmes have reached out to more than 30,000 students, adults and senior citizens in schools, cinemas, public libraries, community centres and other venues.

Contact

Eternality Tan 97543560 eternality@filmiceye.com   Visit provider page

This programme has not been reviewed